Tether plans to launch a new stablecoin for the American market

Leading stablecoin issuer Tether has announced the development of a new product specifically aimed at the US market. The company's CEO Paolo Ardoino told CNBC that the launch could be by the end of 2025, noting that the timing would depend on how quickly the regulatory framework for stablecoins is formed in the US.

The company is actively building a dialogue with American regulators and law enforcement agencies, seeking to ensure trust in the new financial instrument. Ardoino emphasized that Tether's main mission is to make the US dollar, "the best thing the United States has ever created," accessible through a modern, technologically advanced product with wide application possibilities.

USDt already occupies a dominant position in the global digital stablecoin market. According to CoinGecko, the token's market capitalization is approaching $150 billion. Analysts at the Web3 platform Nansen note that by the end of April, USDt accounted for about 66% of the entire stablecoin market.

Tether's financial performance shows impressive growth - the company reported almost $ 14 billion in net profit in 2025. The main source of income is the placement of funds from token emissions in highly liquid assets, mainly US Treasury bonds. However, within the American market, USDt is still inferior to USDC from Circle.

According to Ardoino, a fundamentally new product with a unique structure is being developed for the American market. "If the global USDt is aimed at users from developing regions - for example, store owners in Istanbul or residents of remote areas of Africa - then the American version will have its own specifics," the head of the company explained.

After Donald Trump's victory in the presidential election in November 2024, the cryptocurrency industry in the United States received a new impetus for development. This positively affected the market capitalization of USDC, which exceeded $ 60 billion. Despite the strengthening of its competitors, Nansen analysts believe that the stablecoin market is developing on the principle of "the winner takes almost all." Given the strong financial base and international support, USDt retains a significant chance of remaining the dominant player in the long term.